At Grand Central Marketing, we believe that a memorable, personal experience can turn a consumer into a lifelong customer and loyal brand advocate.
We target and carefully tailor our experiential programs to provide entertainment and value that is relevant and compelling.
We go where our clients’ consumers are. It might be on the beaches of Mexico for Spring Break, the mountains of Aspen for the X Games, NASCAR race tracks, the Mall of America, a local skatepark, a food and wine festival, a state fair, SXSW or Comic-Con. There’s no limit to where we’ll go and what we’ll do to reach the right consumers for brands.
B2B & Relationship Marketing
We design and produce promotional programs that connect companies with their key business partners, trade press, retailers and internal sales force. These include corporate events and sales meetings, trade show booths, press events, product launches, upfronts and more.
Our Relationship Group specializes in curating exclusive, once-in-a-lifetime experiences designed to build and enhance relationships between brands and their most important customers and business partners. From arts and culture to culinary, sports and entertainment, we integrate luxury lifestyle elements and high-profile personalities into each extraordinary event.
Bar & Retail Promotions
We produce retail and bar promotions, including on-site events, retailtainment, in-store sampling, point-of-sale displays and consumer sweepstakes. We provide comprehensive field marketing services with national promotional staff and management.
We develop and produce original branded entertainment and content for TV, radio, film and the Internet. We have produced custom publications, branded TV and radio programs, as well as negotiated the integration of products and brands into popular media.
Design & Production
We design and produce custom events, exhibits and branded environments. From promotional vehicles, pop-up stores and parties to award-winning exhibitions and displays, our creative team makes every build out exceptional.
We have an established national network of experienced producers, local managers and promotional staff that can provide everything from intercept, guerrilla and field marketing to local sponsorships, community affairs and civic relations in large and small markets across the country. We have produced events in every state and hundreds of cities.
GCM designs traffic-stopping vehicles and produces vehicle-based brand experiences that provide the mobility and flexibility to bring promotions and sales directly to consumers in markets and at events nationwide. We’ve built mobile pop-up stores from Airstreams and school buses, operated a whiskey bar out of a customized RV, deployed fleets of Mini Coopers, and converted a pair of 1948 Ford pick-up trucks that spent a year on the road visiting America’s fairs and festivals.
We are leaders in creating immersive pop-up stores that generate media buzz and surprise consumers with unexpected brand experiences. Whether the goal is sales, promotion or PR, our pop-ups take brands to new places in original and exciting ways. GCM offers comprehensive services, including venue negotiation, permitting, design and production, merchandising, staffing, programming and entertainment, strategic partnerships, and all online and offline promotion and marketing.
We create strategic, integrated PR campaigns for our clients, as well as offer celebrity wrangling, red carpet events, blogger outreach, influencer engagement and ePR campaigns. In addition to providing PR services to support our local and national events, we have served as PR counsel and AOR for clients, including OfficeMax, Del Monte and Windstream Communications.
Special Events & Parties
From the smallest details (swizzle sticks and candle sticks) to the big ideas (augmented reality projections and freestyle break dancers), GCM produces social theater. We deliver dramatic and exciting décor, entertainment, catering and fun. From celebrity red carpets and VIP and talent green rooms to unexpected venues with specially-designed décor, we create unforgettable corporate, press and private events.
We identify, negotiate, develop and manage sponsorship activations for our clients at the country’s biggest music, film, food and arts festivals, sporting events, trade shows and state fairs. We sponsor national tours, as well as regional and local events, to reach key business and consumer influencers for our clients.
We negotiate partnerships and promotions to align and affiliate our clients with brands, talent, charities, retailers and media that enhance and elevate our clients’ brand messaging.