Warner Bros. “Looney Tunes” Social Media Tags: Warner Bros., Social Media, Social Relationship Management, Viral Video. GCM’s Social Central division developed a social media and ePR campaign to promote Cartoon Network’s “The Looney Tunes Show.” Read Warner Bros. “Looney Tunes” Social Media... OfficeMax “Elf Yourself” PR and Viral Video Tags: OfficeMax, Awards, Grassroots Marketing, Guerrilla Marketing, Public Relations/ePR, Retail, Social Media, Viral Video. 400 elves danced in Union Square as part of a GCM “flash mob” and viral video shoot. 500,000 views in a week to launch Elf Yourself for client OfficeMax. Read OfficeMax “Elf Yourself” PR and Viral Video... Del Monte “Power of Paws” Campaign Tags: Del Monte, Pets, Public Relations/ePR, Social Media, Viral Video. GCM raises awareness about pet health and raises money for charity through online video campaign. Read Del Monte “Power of Paws” Campaign...
