As an experiential agency, we come up with and hear a lot of “crazy” ideas. So when the concept of producing a human iditarod for client Snausages crossed our desk we didn’t even blink. Producing an event in Alaska was an amazing experience for the GCM team, but what was even more exciting was that our Man pulls Dog sled race was picked up by the A.P. Happy sledding.

GCM raises awareness about pet health and raises money for charity through online video campaign.