We all know about LA’s love affair with the Lakers, but the city loves hockey too! It’s a well known fact that Hollywood embraces the LA Kings. GCM was signed on for the 2009/2010 season to bring Kings hockey to the streets of LA. Traveling around LA in the Kings Ice Rider – GCM Hockey ambassadors visited bars, restaurants and special events to talk to fans.

To promote the premiere of the 2nd season of Entourage, GCM partnered with Playboy Magazine and headed down to Acapulco along with hundreds of thousands of college students.