Warner Bros. Tweety Boutique
Warner Bros. Consumer Products asked Grand Central Marketing to create and operate a pop-up retail store, the Tweety Boutique. Repositioning Tweety as an upscale and fashionable brand, the boutique caters to female shoppers in their 20's and 30's. We opened the doors to the public in Beverly Hills on Thursday, July 26th following an exclusive VIP party which was attended by Molly Sims, Izabella Miko, Emmy Rossum, Haylie Duff and others.
As the party kicked off Wednesday night, guests were greeted by the paparazzi on a Tweety-inspired yellow carpet. Party-goers also enjoyed Tweetinis from the bar and music by guest DJ, Samantha Ronson.
The boutique consisted of designer fashions by Alexander Wang, Alice + Olivia, Charlotte Ronson, Colette Malouf, Eugenia Kim, Jean Yu, Lauren Merkin, Miss Davenporte, Rafe, Rosa Cha, and licensees; Accessory Network, Bejeweled, D’Annunzio, Havaianas, J. Franco, Junk Food, Lot 29, and Priorities.
The Tweety Boutique has produced strong sales and garnered worldwide attention, making headlines from New Zealand to the United States. Additionally, the Boutique has gained considerable attention on fashion blogs, tabloid magazines and popular shows such as Access Hollywood and Good Day LA. GCM developed the concept, secured the location, designed and renovated the space, produced all decor and fixtures, secured retail staff and manages all day-to-day store operations and sales for Warner Bros.
The Tweety Boutique, open for six weeks, is scheduled to close September 1, 2007.
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