Playboy VolleyballGrand Central Marketing has created and produced sports-based promotional events for Playboy and Playboy.com including winter skiing and snowboarding events and summer volleyball tournaments.
Sponsored by St. Pauli Girl, the Playboy.com Volleyball Tournaments brought the Playmates of the Playboy X-Treme Team to four high-traffic beach locations for a weekend of volleyball, Playboy Twister and other beach activities. Each night, GCM held Playboy and St. Pauli Girl bar parties with Playmate appearances and St. Pauli Girl specials.
Locations included Manhattan Beach, CA; Miami, FL; The Hamptons, NY and South Belmar, NJ.
GCM handled all venue negotiations and permitting, local promotion and advertising, event staffing, account sell-in, on-premise merchandising, shipping and inventory, production of event materials, signage and more. |
