Entourage Playboy Spring Break

When HBO wanted to spread the word among college students about the new season of the hit series Entourage, they turned to Grand Central Marketing to execute a Spring Break promotion targeting the beaches and clubs of Acapulco, Mexico.

Highlighting the activities were appearances by two Playboy Playmates, Courtney Culkin (Miss April 2005) and Amanda Paige (Miss October 2005). They hosted "Let's Hug It Out Bitch" VIP parties at two of the most exclusive clubs in Acapulco, and conducted daily photograph and autograph sessions during Happy Hour.

GCM also arranged daily pool parties and large projection screenings of Entourage at the Casa Inn Hotel. Models roamed the beaches and hotel pool decks, showing clips of the show on portable DVD players, and distributing premiums and VIP passes.

An "Entourage"-wrapped bus played Entourage episodes and shuttled spring breakers between bars, beaches and clubs.

Thousands of premiums were handed out to college students over the course of the promotion.