Youth Marketing

Grand Central Marketing has extensive experience developing youth marketing programs. GCM tailors programs to reach young people based on its client's goals. GCM reaches young people through in-school programs, sporting events, malls, concerts, college and university campuses, bars, major Spring Break venues and technology-based programming. Whether it's for product sampling, entertainment marketing, driving retail traffic or simply increasing awareness and creating "buzz," GCM offers the following capabilities:

• On-campus promotion and advertising
• Spring Break experience in Daytona and Panama City Beach, Florida, South Padre Island, Texas, Cancun and Acapulco, Mexico
• Full event and promotion management and staffing
• Venue negotiation and permitting
• Local media and student travel promotions
• Entertainment including concerts, contests and sports challenges
• In-school programs and promotions
• Mall tours and retail events
• Age and lifestyle-specific promotional staff
• Media and retailer tie-ins
• Name acquisition