Retail Promotions

Grand Central Marketing develops in-store promotions and retail partnerships to increase brand visibility and create sales incentive programs for the trade. Whether at a local mall or a national chain, GCM can create valuable retail alliances and point-of-purchase opportunities for its clients. The agency will work with clients to:

• Develop strategic, brand-driven creative concepts to break through in-store clutter
• Manage sweepstakes and contests from legal through fulfillment
• Create mall, shopping center and major retailer events
• Design and produce all point-of-sale materials
• Provide local management and retail merchandising across the country
• Develop and execute "Mystery Shopper" and "Spiff" programs for the trade
• Retail and trade appearances with promotional tie-ins