Bar Promotions

Grand Central Marketing has extensive experience creating and executing beer and spirits promotions for Cuervo, Malibu, Guinness, J&B, Smirnoff, St. Pauli Girl, Svedka and others. The agency's national field operations network manages nightly bar promotions in multiple markets across the country and builds on-premise sales and consumer awareness through original and exciting events. Some of the agency's services include:

• Sell-in to targeted bar, restaurant and nightclub accounts
• Local distributor coordination
• Models, performers and experienced promotional assistants
• Signage, premiums and point-of-sale materials
• Bartender and bar manager sales incentive programs
• Complete account merchandising
• Daily reports and analysis including sales, repurchase, photos and consumer feedback