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KEITH FERNBACH
Public Relations Director

Keith joined Grand Central Marketing full time in 2004 with eight years of public relations experience. He was previously an Account Supervisor at Alan Taylor Communications, where he worked with clients including NASCAR, General Mills, Jose Cuervo, MasterCard and GQ. He was involved in a wide range of consumer and entertainment public relations programs, such as the launch event for Wheaties Energy Crunch cereal with Tiger Woods; a NASCAR initiative to generate increased awareness for the sport in the top 20-media markets; and the Miss Republic of Cuervo Gold beauty pageant with Anna Nicole Smith.

Keith first worked with GCM as a consultant on the 2003 Meow Mix "Meow TV Tour", where he helped generate significant national and grassroots publicity for Meow TV. He now handles year-round public relations for The Meow Mix Company, as well as supporting GCM's other clients and events. Keith spearheaded the public relations effort behind the Meow Mix Cafe, which garnered media coverage all over the world. He also works on projects for HBO Films, FOX and the motion picture Intervention.

A New Jersey native, Keith graduated from Rutgers University with a double major in Political Science and Philosophy.





MATTHEW GLASS
Chairman & CEO

JENNIFER GRANOZIO
President & COO

SEELUN MAK
Vice President

JOHN CORDERO
Senior Account Director

KEITH FERNBACH
Public Relations Director

JENNIFER GUILLETTE
Account Director

TED SKALA
Account Director

VANESSA RODRIGUEZ
Account Director

TRACEY SHECHTMAN
Assistant Account Director

LINDA CHEATHAM
Financial Manager

MARK SIMPSON
Office Manager