Company Bios
KEITH FERNBACH Public Relations Director
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Keith joined Grand Central Marketing full time in 2004 with eight years of public relations experience. He was previously an Account Supervisor at Alan Taylor Communications, where he worked with clients including NASCAR, General Mills, Jose Cuervo, MasterCard and GQ. He was involved in a wide range of consumer and entertainment public relations programs, such as the launch event for Wheaties Energy Crunch cereal with Tiger Woods; a NASCAR initiative to generate increased awareness for the sport in the top 20-media markets; and the Miss Republic of Cuervo Gold beauty pageant with Anna Nicole Smith.
Keith first worked with GCM as a consultant on the 2003 Meow Mix
"Meow TV Tour", where he helped generate significant national and
grassroots publicity for Meow TV. He now handles year-round public
relations for The Meow Mix Company, as well as supporting GCM's other
clients and events. Keith spearheaded the public relations effort
behind the Meow Mix Cafe, which garnered media coverage all over the
world. He also works on projects for HBO Films, FOX and the
motion picture Intervention.
A New Jersey native, Keith graduated from Rutgers University with a double major in Political Science and Philosophy.
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