Company Bios

Jennifer has worked in marketing and promotions since returning home to New York City after graduating from Boston College in 1988. She began her career at Equity Marketing where she worked on the Burger King account developing licensing partnerships and promotional tie-ins with entertainment properties including "The Simpsons," "Indiana Jones and the Temple of Doom" and "Looney Toons." In 1992, she joined Dentsu Advertising to manage all local advertising and promotion, trade and consumer sweepstakes and venue coordination for the JVC's Jazz Festival and Eric Clapton tours.

After a year of developing and coordinating promotions, programming and press for Film Forum, one of the country's leading repertory film centers, she rejoined Matthew as an Assistant Director at Lincoln Center for the Performing Arts, Inc. Jennifer was instrumental in building the center's new audience initiatives and managing all of the advertising, promotion and sponsorship budgets for the Center's 300+ concerts and performances each year. She left Lincoln Center to freelance as an Event Producer and Director for national programs including HBO's US Comedy Arts Festival in Aspen, The Jerry Garcia and Randy Travis Tours and several national promotional tours for Discover Card. Jennifer and Matthew formed Grand Central Marketing, Inc. in the summer of 1999.