Grand Central Marketing’s digital division, Social Central, develops and manages every aspect of our clients’ digital and social media strategies.
We establish each brand’s position in the social space, and build its relationship with consumers and its presence online. In addition, Social Central amplifies our clients’ offline campaigns to extend their reach and impact.
When we launched Social Central, it wasn’t to jump on the social media bandwagon—it was to break new ground. And, we have.
We partner with Foursquare to drive check-ins for our food truck activations and mobile tours. We use Twitter to execute nationwide scavenger hunts. We build out Facebook pages to serve as branded social media destinations and portals. And, we are pioneers in launching brands and building their online communities on Pinterest.
Today, Social Central is a leader in the event industry’s social space. Through research, insights and experience, our savvy social media team recommends new ways for our clients to use technology to engage their customers online, as well as to generate offline connections and sales. Our digital approach is based on being the most informed about what platforms can best help our clients achieve their marketing objectives; educating them, and then fully implementing the digital and social media strategies we develop for each of their brands.