Allied Integrated Marketing Acquires GCM
HOLLYWOOD, Calif., Nov. 11, 2013 /PRNewswire/ -- Allied Integrated Marketing announced today that it has acquired Grand Central Marketing, Inc., one of the leading experiential marketing firms in the U.S. The acquisition expands Allied's existing experiential marketing business, and will enable the company to offer its clients bigger and better activations and promotional programs by leveraging GCM's experience in the design, production and execution of large-scale events. The combined division will be renamed Allied Experiential.
GCM's founders, Matthew Glass, CEO, and Jennifer Granozio, COO, will become Senior Vice Presidents at Allied, and will lead Allied Experiential. Also staying on as part of the new Allied Experiential leadership team are GCM execs Jennifer Guillette and SeeLun Mak, who will be Vice Presidents. Billy Zimmer, who currently leads Allied's experiential team, will also join the new team as Vice President. Allied Experiential's main offices will remain in New York and Los Angeles, and will be supported by Allied's network of 21 field offices across the U.S. and Canada.
"We are very excited to have Matthew, Jennifer and the rest of the GCM team join the Allied family," said Allied President Clint Kendall. "The addition of GCM will take Allied Experiential to the next level in terms of creativity and expertise. In a fragmented media world, experiential marketing is more important than ever, especially when combined with smart digital integrations like those GCM has pioneered with its Social Central team."
"This is a great opportunity for GCM's employees and clients," added Glass. "At the new Allied Experiential division, we're looking forward to maintaining GCM's boutique agency culture while giving our clients even more powerful integrated campaigns through Allied's deep digital, publicity, promotional and creative capabilities.
About Allied Integrated Marketing
Allied Integrated Marketing delivers effective campaigns on a local, regional and national level, leveraging its network of 21 offices in the U.S. and Toronto. Allied's innovative team includes experts in Publicity, Promotions, Experiential, Digital, Media, Creative, Partnerships, Market Research and Multicultural marketing. Our unique on-the-ground network gives us exclusive local insight, strong community relationships and the resources to activate consumers where they work, play and live. Allied works with many of the best brands in entertainment and consumer marketing, and was named the #1 agency for Entertainment marketing in the 2012 PROMO 100 rankings, and was named a PROMO Top Shop in 2013 by Chief Marketer. For more information about how Allied drives results for its clients, please visit www.alliedim.com.
About Grand Central Marketing
Grand Central Marketing is a leader in producing experiential marketing campaigns and brand-building events that generate national press coverage, social media buzz, consumer loyalty and sales. GCM's creative team integrates the best event marketing practices with the latest interactive technology and integrated social media strategy. GCM has offices in New York City, Los Angeles and Houston. GCM's roster of clients includes leading entertainment, retail, technology, ecommerce, sports, consumer and luxury brands. A regular on annual best agencies lists for the past 14 years, GCM was named a 2013 top agency by Chief Marketer, Event Marketer and Special Events. For more information, please visit http://www.grandcentralmarketing.com.