Grand Central Marketing ensures brands gain ground and succeed in the market through strategic, integrated live + digital experiences. We offer clients the creative solutions, expertise, and resources to influence consumer buying behavior and deliver results.
Through meaningful and personal interactions, we lay the tracks that LEAD to brand advocacy for our clients’ brands. For every campaign, we build consumer Loyalty for brands through an immersive Experience. Then, we Amplify it and Deliver results.
From integrated, multi-year campaigns to grassroots, one-off activations, GCM responds to our clients’ changing needs to succeed in a fast-paced marketplace. We listen, monitor and measure what consumers are saying to steer programs in the right direction, and adjust strategies to keep each brand on track. Our experiential programs and social media campaigns generate press coverage, engage influencers, create brand advocates, develop communities and increase sales.
Since 1999, our success has been driven by a core team of savvy senior leaders and a passionate staff that brings their experience, expertise, enthusiasm and personal interests to work for our clients every day. The passion we generate for our clients’ brands in the market starts with us.
In 2010, GCM launched Social Central, our digital division. Social Central develops and manages every aspect of our clients’ digital and social media strategies. We establish each brand’s position in the social space, and build its relationship with consumers and its presence online. In addition, Social Central amplifies our clients’ offline campaigns to extend their reach and impact.
Our roster of clients includes Mondavi, Olympus, Del Monte, HBO, USA Network, Warner Bros., National Geographic, American Express, NASCAR, Microsoft, OfficeMax, Swarovski and many other leading entertainment, retail, technology, ecommerce, sports, consumer and luxury brands.
GCM’s team of talented marketing professionals and event producers in offices in New York City, Los Angeles and Houston, as well as a national network of local managers, produce events in every state and hundreds of cities nationwide.