OfficeMax “Elf Yourself” PR and Viral Video Tags: OfficeMax, Awards, Grassroots Marketing, Guerrilla Marketing, Public Relations/ePR, Retail, Social Media, Viral Video. 400 elves danced in Union Square as part of a GCM “flash mob” and viral video shoot. 500,000 views in a week to launch Elf Yourself for client OfficeMax. Read OfficeMax “Elf Yourself” PR and Viral Video...
