Grand Central Marketing
Experiential +
NEW YORK 212.253.8777BEVERLY HILLS 310.843.9855

About Social Central

Social Central, the digital and social media division of Grand Central Marketing, creates online campaigns to increase consumer engagement before, during and after the agency’s events to deliver an extra + for clients. That + dramatically adds impact, value and results and helps GCM’s clients build online communities through data acquisition, brand tracking, and influencer identification. Social Central also executes digital-only activations on a project basis, including social media management, website and app development as well as online sweepstakes and promotions.

Here are some examples of Social Central in action:

GCM Rocks America’s Malls

Starrset  performing for fans at Park Place Mall, Tucson

GCM is currently producing another summer tour of high-energy concerts, games, contests, shopping exclusives and other activities targeting teens at GGP malls across the country.

Warner Bros. Supergirl by Nastia Sweeps

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GCM and Social Central created a celebrity sweepstakes and social media/ePR campaign to generate buzz around the Warner Bros. Supergirl by Nastia clothing line.

Robert Mondavi Discover Wine Social Media

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Social Central is using social relationship management to better understand and engage wine consumers before, during and after Robert Mondavi tour events.

Warner Bros. “Looney Tunes” Social Media

looney7

GCM’s Social Central division developed a social media and ePR campaign to promote Cartoon Network’s “The Looney Tunes Show.”

Warner Bros. Scooby-Doo Online Sweepstakes

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GCM’s Social Central used an online sweepstakes to heighten anticipation among Scooby-Doo fans prior to the release of Scooby-Doo “Curse of the Lake Monster.”