GCM is currently producing another summer tour of high-energy concerts, games, contests, shopping exclusives and other activities targeting teens at GGP malls across the country.
General Growth Properties “Shop Til You Rock” Tour
Thousands of teen influencers came out to photograph, record and upload the excitement of GCM’s “Shop Til You Rock” concerts in 120 malls in 38 states over six weeks. In addition to creating and producing, GCM secured teen superstar Demi Lovato and managed the promotion’s digital and social marketing campaigns. All for client General Growth Properties.
General Growth Properties “Ur Votes Count” Tour
Teens want to be heard and malls want teen shoppers. When you combine the two, you get UR Votes Count – the teen voting program at GGP Malls with celebrity host, Selena Gomez. GCM rallied in 2008 to organize a mock election for mall shoppers 13-17 at 150 GGP Malls. Over 100,000 teens cast their vote. Who’s in for 2012?