We all know about LA’s love affair with the Lakers, but the city loves hockey too! It’s a well known fact that Hollywood embraces the LA Kings. GCM was signed on for the 2009/2010 season to bring Kings hockey to the streets of LA. Traveling around LA in the Kings Ice Rider – GCM Hockey ambassadors visited bars, restaurants and special events to talk to fans.

GCM spent a year on the road capturing content from sports fans for ESPN’s 25th Anniversary promotional Campaign “The Year of the Fan” – with video and photos driving the creative for TV, Print and Out-of-Doors media, and ultimately a half-hour program of original footage.