Teens want to be heard and malls want teen shoppers. When you combine the two, you get UR Votes Count – the teen voting program at GGP Malls with celebrity host, Selena Gomez. GCM rallied in 2008 to organize a mock election for mall shoppers 13-17 at 150 GGP Malls. Over 100,000 teens cast their vote. Who’s in for 2012?

GCM spent a year on the road capturing content from sports fans for ESPN’s 25th Anniversary promotional Campaign “The Year of the Fan” – with video and photos driving the creative for TV, Print and Out-of-Doors media, and ultimately a half-hour program of original footage.