OfficeMax “Elf Yourself” PR and Viral Video Tags: OfficeMax, Awards, Grassroots Marketing, Guerrilla Marketing, Public Relations/ePR, Retail, Social Media, Viral Video. 400 elves danced in Union Square as part of a GCM “flash mob” and viral video shoot. 500,000 views in a week to launch Elf Yourself for client OfficeMax. Read OfficeMax “Elf Yourself” PR and Viral Video... HBO “Eastbound & Down” Cling Campaign Tags: HBO, Grassroots Marketing, Guerrilla Marketing. GCM scores winning points with HBO fans through a grassroots guerrilla campaign featuring window shadowing baseball clings. Read HBO “Eastbound & Down” Cling Campaign...
