Grand Central Marketing promoted the release of HBO’s “Treme” Season 1 DVD with a New Orleans food truck, in-store cast appearances and live brass band concerts.

We all know about LA’s love affair with the Lakers, but the city loves hockey too! It’s a well known fact that Hollywood embraces the LA Kings. GCM was signed on for the 2009/2010 season to bring Kings hockey to the streets of LA. Traveling around LA in the Kings Ice Rider – GCM Hockey ambassadors visited bars, restaurants and special events to talk to fans.

400 elves danced in Union Square as part of a GCM “flash mob” and viral video shoot. 500,000 views in a week to launch Elf Yourself for client OfficeMax.