Grand Central Marketing brought Black Box Wines to Bite of Seattle, where brand ambassadors poured samples of pinot grigio, riesling, chardonnay, merlot and malbec to more than 2,000 festival-goers.

Toasted Head Wines is going where no wine has gone before. This summer and fall, the brand will visit craft beer festivals, rock concerts and Oktoberfests. First up: the Pitchfork Music Festival in Chicago, where GCM brand ambassadors served more than 6,000 fans.

Gospel-themed workouts, celebrity panel discussions and seminars highlighted a weekend of GCM-produced diabetes education programming in conjunction with the Essence Music Festival in New Orleans.