This first of 10 programs in the GCM-produced “Independent Minds” Public Radio series focused on HBO Films Original Film “American Splendor” . Subsequent programs in the series include “John Adams” and “The Pacific” – all for client HBO Films.

GCM spent a year on the road capturing content from sports fans for ESPN’s 25th Anniversary promotional Campaign “The Year of the Fan” – with video and photos driving the creative for TV, Print and Out-of-Doors media, and ultimately a half-hour program of original footage.

What happens when you ask eleven world-class fine art photographers to help define “character” in the USA? The answer is “The Character Project”, a collection of photographs that helped USA Network bring it’s tagline “Characters Welcome” to life and that provided the creative content for a year-long on and off-air branding campaign. The campaign also included a coffee table book called “American Character” with an introduction by Tom Brokaw, a multi-city exhibition tour, a special Vanity Fair supplement, promotional spots of the photographers on assignment, a national outdoor advertising campaign and a dedicated website to pull it all together.