Grand Central Marketing is an experiential marketing agency with expertise in strategic and creative planning, production and design, event management, public relations and social media.
We build valuable, lasting connections between brands and their customers. We design promotional campaigns that deliver consumer engagement, national media coverage and social marketing results. Since 1999, we’ve created successful programs for clients including Mondavi, Swarovski, Canon, Del Monte, ESPN, HBO, USA, Warner Bros., National Geographic, Napster, Discover Card, OfficeMax and many other leading entertainment, retail, consumer and luxury brands.
We’ve taken our clients to the beaches of Miami, Hawaii, Acapulco and the British Virgin Islands; to hundreds of university campuses; to sports stadiums; malls; state fairs and festivals; skate parks and dog parks; Times Square, Coney Island, Rockefeller Plaza, Grand Central Terminal and Central Park. We’ve produced tours that have criss-crossed the country; opened pop-up stores in Greenwich Village and Beverly Hills; sponsored a NASCAR team and produced poker tournaments. We’ve even produced TV shows, radio programs and coffee table books to meet our clients’ objectives.
In 2010, GCM launched Social Central, the agency’s digital division, to extend the life of our events and deliver that extra + for clients. This + dramatically adds impact, value and results — before, during and after — and allows us to track, report and evaluate each program’s effectiveness to provide our clients ongoing measurement.
Grand Central Marketing currently employs 18 full-time marketing professionals and event producers in offices in New York City, Beverly Hills and Houston, and has a national network of local managers that have helped us produce events in every state and hundreds of cities nationwide.